RAGNO GIANLUCA CV
Motivation letter CV

RAGNO GIANLUCA Designer & Creative

Freelance Designer Amsterdam

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Designer &
Creative.

“Creativity isn't a job for me, it's how I see things. I turn what doesn't exist yet into something visual, that moment when nothing becomes something is the part I love most.”

Gianluca Ragno
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Portrait of Gianluca Ragno

My Software

  • Illustrator
  • Photoshop
  • After Effects
  • Figma
  • Claude

Hard Skills

  • Brand Design
  • Typography
  • UX Design
  • UI Design
  • Motion Design
  • Social Media
  • Web Design
  • Photo Retouching
  • Photography
  • AI Image & Video
  • AI Voice & Music
  • Video Editing
  • Claude Workflows
  • Brand Guidelines
  • E-commerce

Soft Skills

  • Creativity
  • Strategy
  • Persistence
  • Empathy
  • Team Work
  • Problem Solving
  • Flexibility
  • Communication
  • Time Management
  • Attention to Detail
  • Client Relationship
  • Feedback Receptiveness
  • Curiosity

01

Sonderclub

My own streetwear brand — Amsterdam

A streetwear brand built around one idea: sonder — the moment you realise that every stranger is living a life as real and as important as yours. Founded and designed end to end: identity, product, content and the online store.

Drop 01, “The Stranger”: an oversized, boxy tee in 240gsm heavyweight organic cotton, made in Portugal and limited to 101 pieces. Until it lands the whole world stays black and white — look closer.

Role
Founder & designer
Scope
Brand identity, product, content & Shopify store
Typeface
Inter
Palette
Black White
  • Brand Identity
  • Logo
  • Apparel
  • Social Media
  • E-commerce
Sonderclub storesonderclub.store
The sonderclub logo: the word sonderclub in bold italic white letters inside an oval

Details · 3:4

Stories & visuals · 9:16

More films, stories and behind-the-scenes content live on Instagram.

Sonderclub on Instagram@sonderclub.store

02

Erwin Fight

Instagram campaign — carousel & stories for a custom fight-apparel brand

A collaboration with Erwin Fight, a brand that customises rashguards, shorts, spats and technical shirts for martial-arts gyms — MMA, boxing, Thai and Brazilian jiu-jitsu.

The goal: introduce the customisation service to the Dutch market. One simple message, told across an Instagram carousel and matching story formats for the highlights — “Send us your idea, and we'll make it happen!”

Deliverables
Carousel posts + story formats
Audience
Gyms, coaches & teams · Netherlands
Language
English
Palette
Yellow #FFE528 Black
  • Social Media
  • Campaign
  • Layout
  • Mockup
Erwin Fight on Instagram@erwin_fight
Black and yellow rashguard with the words YOUR IDEA across the chest

Carousel · 4:5

Stories · 9:16

Apparel mockups

03

Clockface®

Luxury watches — visual identity restyling proposal

A full visual identity built around a single idea: the hands of a clock, hidden inside the brand's initials.

Clockface monogram in gold: the letter C split into two clock hands, completed by an F

The “C” of Clock is separated into two segments that double as the hands; the “F” of Face completes the mark.

Typeface
Cantarell Regular
Palette
Gold #F2BD1D → #BF7E04 Night #10131A
  • Presentation
  • Pattern
  • Logo
  • Typography
  • Color Palette
  • Mockup
The Clockface monogram in white over a photograph of a skeleton watch in a dark box

04

ecoincittà®

Urban sustainability magazine & guide — brand restyling

Originated as a personal proposal to implement a new communication strategy centred on brand restyling — making corporate communication more appealing and easily recognisable.

ecoincittà mark: a leaf forms the top of the letter e, sheltering a city skyline

The letter “e” becomes a single element: the leaf forms the dome of the letter, protecting the city skyline underneath and closing the letterform.

Typeface
Baloo Bhai 2
Palette
Shamrock Green → Maximum Green Yellow
  • Presentation
  • Logo
  • Typography
  • Color Palette
  • Mockup
The white ecoincittà mark over an aerial photograph of a green rooftop garden in the city

05

Se poi domani

LDA — commissioned by Sony Music, Sanremo 2023

Research and design of the typography used for the official cover of the single “Se poi domani.”

Typeface
Sorts Mill Goudy
Client
Sony Music / LDA
  • Presentation
  • Typography
  • Editing
  • Mockup
LDA on Instagram@lucadalessio_real
Official cover of “Se poi domani”: LDA seen from behind, walking through snow at night, with the title set in Sorts Mill Goudy

Websites
designed to
launch fast.

For freelancers, creatives and small businesses.

Got something
that doesn't exist yet?
Let's make it visual.